Ingredients 2 Tbsp coarse kosher salt 2 Tbsp coarse black pepper 1 Tbsp onion powder 1 Tbsp garlic powder 1 Tbsp smoked paprika 2 tsp ground coriander Notes Can mix up more and store in a spice jar. This also works great for smoking Beef Chuck Roast.
Source https://heygrillhey.com/brisket-rub/
Update I now use https://yescooknoread.com/posts/rub-beef-brisket/
Ingredients 1 Tablespoon salt 1 Tablespoon coarse ground black pepper 1 Tablespoon onion powder 2 Teaspoons garlic powder 1 Teaspoon paprika 1 Teaspoon Old Bay Seasoning Notes For one 6 to 8 pound roast
Source https://www.smoker-cooking.com/smoked-beef-chuck.html
Ingredients 1/4 Cup Kosher Salt 1/4 Cup Black Pepper 1/4 Cup Chili Powder 1 T Dried Oregano 1 T Dried Thyme 1 t Cayenne Pepper Notes This is enough to coat an 8 lb pork shoulder (Boston butt)
Source Chaz + Raymond S